Sam pledged to stop eating meat, after viewing a slaughter vid.
Other mandates follow: organic & eco-friendly, no leather, etc. All part of a veg-head package. For extra cost, add some reefer to your combo. (To be truly “green”, you smoke the green)

Sam’s past-times became 101 uses for tofu & smoking weed with hippie-veggie buds.
Laying on a couch spotted with stains, Sam puffs & the smoke spirals to the ceiling.

He watches the wispy clouds in the sky. The soft grass tickling his face. A shadow creeps over him. An Angus cow stands next to him on hind legs, brandishing a cleaver.

“Oh god, don’t hurt me!” His fear is unfounded; the cow cuts a piece of its own hind quarter onto a platter. The Angus offers the platter to Sam:

“Please enjoy this Porterhouse!” Sam reaches. In doing so, he rolls off the couch and hits the floor.

“Dude, you okay?”

“Yeah. I’m getting a cheeseburger. Anyone else?”
Only met with blank stares (and a couple looks of disgust), he shrugs & embarks on his pilgrimage to Burger King.