Buying Time

Avatar Author: BiC I'm a lubber not a writer. Read Bio


A static frame displays a grassy knoll encircled by lofty trees; a father with outstretched arms, a flying disk hanging in midair, a teenage son readying for the catch. In the foreground; a little girl in pigtails, her hands held before her block stationary droplets of water, shaken from a shaggy-haired wet, still, quiescent dog. A voice-over with soothing feminine tones says, ‘buy more time’ and ably promises, ‘more time – to do the things in life that matter most’. 1-888-BUY-TIME.

This image, the number, a number with which long ago he had been completely fixated, had now become permanently burned onto his retina display as well as into his mind. All he had wanted was ‘more time’. Time to spend with his children; time to visit a park. More time to laugh, play and enjoy life. He had spent many long days working late into the night, working hard to afford such a luxury, because after all, ‘buying time’ isn’t cheap. Even so, the next offer was too good to pass up: ON SALE – ISOLATION.

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Comments (5 so far!)

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  1. Avatar ElshaHawk (LoA)

    ‘Cheap’ not ‘cheep’
    Isolation is not the kind of time the picture portrays..
    Also, I am trying to spend my summer doing this. :)

  2. Avatar BiC


    Thanks for the spell check, Elsh. As is my usual, I also was ‘unclear’ in my writing. So, in an effort to assist others in ‘catching my drift’, I’ve made the ‘play on words’ bold. Also I added the much needed italicized word. – Man I wish you could edit me before I publish! :)

  3. Avatar ElshaHawk (LoA)

    I can if you send me a note.. heh. Or you can find me in some sort of social media/chat medium.

  4. Ahfl_icon THX 0477

    I’m a bit mixed. At times it felt a bit forced or maybe just obtuse. Or I missed something. In the end though, it reminded me of a book I read once, ‘Momo’, by the same guy who wrote ‘The Neverending Story’. The message feels the same, the ridiculousness of modern society’s push to take so much time working so hard to afford the time…that they’re missing out on while working so hard.

  5. Avatar awayken

    I liked the mention of another ad at the end. It gave a decidedly commercialism feel to this spectacular idea of purchasing time. I think I would have liked it more if you had added more parallelism to that last part. Something like, the screen goes dark, the next ad comes up. CALL 1-800-ISOLATE

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