ReadWriteWeb’s online newsroom was eerily quiet and Richard poured silently over his computer looking for the latest tech launch scoop. He always got more done when the Americans were sleeping. He said aloud to himself, “Just once I’d like to receive a press release attached to a fine basket of cheese.” He clicked steadily through the long list of tips and then he saw it. It was a paradigm shifter, a feat of genius, a veritable cornucopia of awesomeness – this was Richard’s mythical unicorn. It was the best start up idea he’d seen in all his years as a journalist….