2011 has already given birth to a multitude of challenges and new ideas- like removing the difference between snacks and drinks. No really.

If you are not insane, PepsiCo’s press barrage for a new organic sludge will help to encapsulate the sensation. These are real quotes.

- “We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience” -Ms. Nooyi

- An endocrinologist @ PepsiCo says “It’s outdated to think that snacks are dry and beverages are wet.”

- Researchers who developed Tropolis said the texture has been designed so it would flow out of the pouch openings

My challenge to you is to makeup and include a drink-snack in a story. It does not have to be the focus. Gross, delicious, or otherworldly?