Guys like Kyle, who were the movers and the medium that the new social networks traveled around, were ‘re-tweeting’ what Fred was posting. He took Rick Santelli and became that guy for the New Generation.

However, the thing that surprised Kyle the most about Fred, once he got to know him, was that Fred didn’t really believe in a lot of the hyperbole that he posted, he believed in the societal psycho logic effects they produced. The young people of today are really into stuff, he would say. We like technology and gadgets, we love consumerism and throw away culture. We’d rather spend $100 on the best designers using the cheapest materials because we’re only going to wear it once and we’re probably gonna tear it off when we’re ready to finish off the night. Kyle was a living breathing embodiment of the free love Geo-rave club culture of young college kids in the early teens of the 21st Century.